FLY has been frequently asked by friends recently: What are branded goods? How to distinguish branded goods?

When we send international parcels, we will more or less involve branded goods. Many friends are not particularly clear about the definition of branded/imitation brands. So how to distinguish and deal with such situations?

For those who are still unclear about these questions, you can read this article to answer them.

1. Brand definition in international logistics

Generally speaking, goods and trademarks with intellectual property rights that are registered on the customs website and available to the public are considered branded goods. (Note: Domestic trendy brands and miscellaneous brands are not considered brands, they are all general goods)

· Well-known brands: Hermès, Givenchy, Armani, Apple, Nike, Adidas, Louis Vuitton, FILA, etc.

· Domestic brands: Huawei, Li Ning, Anta, 361, Hongxing Erke, etc.

2. How to distinguish branded goods?

· Check the customs website: Check the registration information on the customs website, and if it appears, it is considered a brand.

· Product label and packaging: Regular branded products usually have obvious brand logos, product labels and packaging.

· Purchase channel: Branded goods purchased through formal channels are more likely to be authentic.

· Price: The price of branded goods is usually not too low. Too low a price may indicate that there is a problem with the goods.

· Product details: Carefully check the material, craftsmanship and other details of the goods to distinguish the authenticity.

3. How to mail branded goods?

· Provide proof of the value of the item

If it involves a well-known brand, you need to provide a letter of authorization from the brand or a purchase invoice and other supporting documents to avoid the risk of customs seizure.

· Tear off the label and cut off the tag

When the brand of the item to be mailed cannot be seen, it does not belong to the brand. If the product only has the brand information on the label, you can cut off the label. For example, if the clothing only has the brand information on the label, you can cut it off. However, if the clothing has the logo and other information, it still belongs to the brand.

Finally, if you still have any questions or need to send something, you can send us a private message~